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Standard HubSpot setups don’t cut it for complex insurance workflows. Here’s how a customized implementation can unlock speed, visibility, and…

An eight-part guide to selling music and merch online, from a Facebook shop and Spotify to email, ads and the brand that keeps fans buying.

How to earn from the fans you already have: the 1,000 true fans idea, Patreon tiers, limited merch drops and design fans want to keep.

Selling to the same fans again: segments, subscriptions, loyalty points, email sequences and bundles, then using your fans to find more like them.

Organic reach keeps shrinking. How to run Performance Max and Meta ads for a release, from the pre-sale to the last-minute push.

Conversion rate optimization for a band’s merch store: find where fans leave, test a fix, and make checkout and mobile easy.

Email reaches fans without an algorithm in the way. What to set up first, what your first emails should say, and which ones to automate.

Google Merchant Center puts your merch, albums and tickets in front of fans who search for you. How to set it up and which store platforms work with…

Spotify lets you sell merch on your artist profile through Shopify. How to connect it, what to feature, and when fans click most.

How to set up a Facebook Commerce Shop for your music and merch, step by step, and why the same shop shows up on Instagram.