Fractional CMO for growing companies
Fractional CMO and Marketing Consulting
Brands we’ve partnered with:
What a fractional CMO owns here
If your team is doing the work and nobody is leading it, we lead it: the plan, the budget, the numbers and the people, reported to you and your board. A head of marketing from the first week, without a six-month search.
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The plan
A go-to-market plan and messaging framework tied to your revenue goals, updated as the numbers come in.
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The budget
We build it, split it across channels, and move money toward what produces pipeline.
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The numbers
Leads, pipeline, cost per customer and conversion, with definitions your sales team signs off on.
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Board reporting
The marketing slides for every board meeting: what we spent, what it produced, what comes next.
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The cadence
A 30-minute call every two weeks with your leadership team, and a monthly strategy session with the CEO.
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PR
We shape your story, pick the press targets, and run the PR firm or specialists who pitch it.
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Events
A conference plan with campaigns before, during and after every show.
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Vendors
Every agency, freelancer and contractor is briefed and reviewed by one owner.
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Hiring and handoff
We help you hire and onboard your in-house leader, then hand over the playbooks, dashboards and accounts.
Want the leadership and the team that does the work? That is the Growth Program on our Pricing page.
How it starts
The first 45 days
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Days 1–15. Learn the business.
We study your funnel, CRM, spend and messaging. We sit in on sales calls and talk to customers. At day 15 your leadership team gets a plain read-out of where marketing stands.
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Days 16–30. Set the plan.
You get the marketing plan, the budget and the targets. We fix tracking, build your dashboards, and put the meeting cadence on the calendar.
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Days 31–45. Run it and report it.
Campaigns go live. You get your first board-ready marketing report, and a hiring plan for your in-house team.
Consulting
Need a plan for one channel? Book consulting in 5-hour blocks.
Not every company needs a head of marketing. If your team is strong and one channel is stuck, we draw the road map for that channel and your team runs it.
We can build the strategy for:
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Branding
Refreshing your brand or launching a new one? We give your team the blueprint for a brand voice that rises above the competition.
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Digital Advertising
Ads put you in front of your prospects. We set the strategy so the fundamentals are right and your team brings in more qualified leads.
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SEO
Free traffic starts with a sound SEO foundation. We put it in place and set your team up to build on it.
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Social Media
Keeping every channel fresh and engaging is hard. We give your team a playbook for steady engagement.
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Email Marketing
The right playbook gives you an email journey your customers want to be part of.
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Content Creation
Good content wins business. We build the plan so your team writes with a purpose and drives action.
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Public Relations
Contributed articles, press releases, podcasts, interviews and awards raise your profile. We point your team at the right targets and the right approach.
Functional Finance
From TBD on every metric to real-time board reporting.
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$20M
Series A raised during engagement
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30x
Lead velocity increase
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10
Channels managed at once
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17 months
Start to full handover
We led weekly executive meetings, reported to the CEO and board, managed the full marketing budget and five contractors, and handed a running operation to their first full-time marketer.
Functional Finance
From one lead a month to 31, with 12+ playbooks handed over to their first full-time marketer.
Rainbow built its marketing on bi-weekly check-ins with leadership, raised a $12M seed round, and started its first marketing hire on our playbook. Read the Rainbow story
Fractional CMO questions
A consultant gives advice and your team does the rest; that is our consulting, $250 an hour in 5-hour blocks. A fractional CMO owns the plan, the budget, the numbers and the vendors, and reports to your board; that is Leadership, $8,750 a month. An agency does the work too; that is our Growth Program, $12,250 a month, leadership plus the team. If you are unsure, say so on the first call and we will tell you which one fits.
Marketing leadership is $8,750 a month: we set the plan and the budget, meet with you every two weeks and with your CEO every month, prepare the board slides, and manage your vendors. It starts with a two-month term, then runs month to month with 30 days’ notice. You see the price and the deliverables before we start. Every price is on our Pricing page.
No. Monthly programs start with a two-month term, then run month to month with 30 days’ notice. Your accounts, your data and the playbooks stay yours the whole time.
Hire for the number the person will own. A VP title handed out too early can box you in. A junior hire often brings activity without pipeline. We run the function first, so you learn what the job needs before you write it. Then we help you hire for it.
People who have held the job. Katherine Moura was CMO at CoverHound and CyberPolicy through their acquisition by Brown & Brown. Alex Moura has run marketing for startups, brands and artists for more than 17 years. You work with us directly.
The marketing section of your deck. Boards want spend against targets, pipeline, and what each customer cost, with the story behind the numbers. We build it with you before every meeting, whether you meet every six weeks or every quarter.
Sometimes, and we'll tell you which. At this stage a good PR firm or specialist usually beats a full-time PR hire. We brief them, manage them and review their work. You get one owner across every vendor.
That's the plan from day one. We document every channel as we go, help you hire and onboard your new leader, and hand over the accounts, dashboards, vendors and playbooks. At Functional Finance that took 17 months, start to full handover. Your accounts and data stay yours the whole time.
Grow now, hire later. We'll lead your marketing until your next leader is ready to take it over.
