AI SEO and Generative Engine Optimization (GEO)

AI search engine optimization (AI SEO) is the process of optimizing your website and content to appear in AI-powered search results, including ChatGPT, Google AI Overviews, Perplexity, and Claude. Unlike traditional SEO which focuses on ranking in blue links, AI SEO ensures your brand is cited and recommended when people ask AI tools questions related to your business.

GEO is the work of getting your brand cited inside answers written by generative engines such as ChatGPT, Gemini, Claude and Perplexity. It covers how your content is structured, how your expertise is evidenced, and where your brand is mentioned across the web, because those are the sources the models draw on.

AEO is the work of being the answer in Google AI Overviews, AI Mode and other answer engines that reply to a question directly instead of listing links. It leans on clear, question-led pages, structured data and real authority signals. We treat GEO, AEO and AI SEO as one program.

A full marketing program, where we run the strategy, the work and the team, is $12,250 a month. Marketing leadership alone is $8,750 a month. Search and AI search audits are quoted after a first call, at $250 an hour. Every price is on our Pricing page.

Traditional SEO focuses on ranking your website in Google’s organic blue links. AI SEO goes further by optimizing your content to be cited and recommended by large language models (LLMs) like ChatGPT, Google Gemini, and Perplexity. This includes structuring content for easy extraction by AI systems, building E-E-A-T signals that LLMs prioritize, earning brand mentions across authoritative sources, and implementing schema markup that AI uses to understand your business.

Yes. We optimize your brand’s presence across the web so that AI tools like ChatGPT, Google AI Overviews, and Perplexity cite your business when users ask relevant questions. This includes content optimization, authority building, structured data implementation, and brand mention strategies.

We optimize for all major AI search platforms including Google AI Overviews (formerly SGE), ChatGPT with search, Perplexity AI, Anthropic’s Claude, Microsoft Copilot, and other emerging generative search engines. Our approach ensures your brand is positioned for citation across the entire AI search ecosystem, not just one platform.

Yes. Strong organic rankings feed AI visibility: the pages AI engines cite are very often pages that already rank well. Traditional SEO and AI SEO work together, and AI citations build brand authority that helps organic rankings in turn. We build strategies that cover both.

Foundational strategies and technical optimizations can be implemented within the first 6 weeks. Most clients start seeing measurable improvements in AI citation frequency and brand visibility within 90 days. Long-term authority building and sustained AI search presence typically develop over 4 to 6 months.

Our first call is a 20-minute session with our CEO, Alex Moura, where we discuss your goals, review how AI search tools currently represent your brand, and provide actionable recommendations on AI SEO, content strategy, and competitive positioning. You’ll receive personalized guidance on where the biggest opportunities are for your business in the AI search landscape.

At Digital Star, you work directly with senior experts, led by our CEO Alex Moura and strategy head Katherine Moura. With C-Suite experience and a combined 30+ years in marketing, brand building, advertising and technology, our team brings high-level AI strategy insights and practical execution expertise to every engagement.

Traditional SEO is necessary but no longer sufficient. More buying research now starts in ChatGPT, Perplexity and Google AI Overviews, and if your current SEO agency is not optimizing for AI citation, competitors who are will take that traffic. We can audit your current strategy, find the AI visibility gaps, and layer AI search optimization on top of your existing work.

Absolutely. AI search is evolving rapidly, and we stay ahead of every major platform update. As new AI search tools emerge and existing ones change their algorithms, we adapt your strategy to maintain and grow your visibility. Our ongoing monitoring and optimization keeps your business ahead of the curve.

We can’t wait to learn more about your business. The first step is to book a call. During this session, we’ll discuss your goals, challenges, and vision. Afterward, we’ll develop a tailored proposal outlining the recommended approach, timeline, and deliverables. You can book a call here.