When Gold Mountain Entertainment sought a digital media partner for the rock sextet journalists dubbed a “superhero group”—they needed more than just an agency. The band came to us with a vision to build an instant fanbase with wonder-inducing digital touchpoints from scratch. To deliver their vision of a thriving music community, Digital Star Marketing deployed a massive rollout for their debut album, blending exciting promotions, incredible visual content, wielding a full-service strategy to create experiences with awe-inspiring impact.
From Studio to Sold Out Venues Overnight
Following its chart-topping debut album in 2014, Hard Working Americans took its show on the road against a backdrop of sold-out crowds across the country. In 2016, the band proved its mettle once again, with the fantastical sounds of Rest In Chaos, a collection Dave Marsh called “one of the most well-sustained albums I’ve heard in years.” The process accelerated with appearances at top-tier music festivals while touring in support of its first live LP We’re All In This Together. An activation so immensely mammoth required every detail to be perfect, so we rose to the challenge by helping the band bring the gravity of its studio records and live shows to reality with precise focus and team integration.