Digital Advertising


Connecting Brands Today with the Consumers of Tomorrow

Advertising is an important part of an overall digital strategy. If someone is looking for your product or service, it’s essential that you are easily found and delivering the right message to capture the customer at that moment. Our experience managing large scale paid campaigns helps us quickly identify strengths and weaknesses within your account and make improvements or build an entire account from scratch. In fact, let us do a free audit of your account, and we’ll show you!

Here’s What We Can Help You With:

Advertising Management: We can manage your entire display, social media, video, or paid search program from start to finish, or we can offer our consultation services.

Optimization and Testing: Continuous optimization and testing are key to seeing better ROI, and we’re here to do that for you and analyze the results. Whether it’s split testing new audiences, ad copy, ad creatives or landing pages, we’re constantly working to improve your results.

Design: Display ads and motion graphics are another key part of your digital strategy. We can develop your entire graphic strategy from creatively designing the display ads and videos, to setting up and running the campaigns on a variety of ad networks.

Retargeting: Let us help you capture conversions from traffic that showed interest or visited your site but didn’t quite convert. These types of campaigns provide some of the cheapest conversions, so you don’t want to miss out on this opportunity.

Social Media Advertising: Let’s face it, social is everywhere, so why not advertise on Facebook, Instagram, Twitter, YouTube, TikTok, SnapChat, Pinterest and Linkedin? Let us help you pick the right platforms for your business and come up with unique ways to grow conversions on social.

To learn how we can drive diverse audiences around the world to your website, click the ‘Get Started Today’ button below to schedule a call today!

Understanding Pain Points and Creating Solutions

Creating an effective sales funnel is an all-important step in any digital marketing strategy. With sales in mind, most agencies implement end-to-end funnels to grow leads and output revenue.

But because the modern journey is no longer linear, and consumers are more informed than ever, we’ve found that putting customers at the center of our strategy is the best approach.

To help brands cater to their ideal customers at every step, we identify nuanced audience segments and deliver against the needs of individuals rather than broad demographics.

Our secret to high-performance funnels is quality, customizable content that’s catered to the user experience. We find the right messaging at every point is vital to keeping consumers moving along their way to advocacy.

Additionally, we’re able to outline your key growth metrics that track brand performance across different functions and utilize those to effect change.

We have deep experience analyzing conversion funnels to uncover new opportunities, and continuously monitor data dashboards to spot trends and alert key members as they arise.

Beyond our commitment to optimization, data discipline and hygiene, we enjoy working with data teams and assigning credit for conversions to different engagements.

So, armed with the right strategy and these strong resources, we are confident we can help guide people along their path while positioning your brand as an authority.

Let’s set up your free consultation.

Fill out the form to speak with our CEO about accelerating your marketing without growing your headcount.

Bobby Touran

“Digital Star is hands-on, creative and thoughtful at every step!”

Bobby Touran, CEO and Founder at Rainbow