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PAID ADVERTISING AGENCY: GOOGLE, META, LINKEDIN, YOUTUBE

Digital Advertising

Maximize ad returns

Todd Snider in front of a patchwork quilt

Story:

How Todd Snider built independence as a music artist with Digital Star

900%+ ROIon paid advertising campaigns

Brands we’ve partnered with:

  • Todd Snider
  • Functional Finance
  • Rainbow
  • Crimson Tide Cruise
  • La Crosse Distilling Co.
  • Live Nation
  • Joshu
  • Alabama Athletics

Connecting Brands Today with the Consumers of Tomorrow

When someone is looking for what you sell, you need to be found, with the right message, at that moment. Years of running large paid campaigns let us see quickly what is strong and what is weak in your account, then improve it or build a new one from scratch. Start with an audit of your account and we’ll show you.

Here’s What We Can Help You With:

  1. Advertising Management

    We run your display, social, video or paid search program from start to finish, or advise the team that runs it.

  2. Optimization and Testing

    Better ROI comes from constant testing. We split test audiences, ad copy, creative and landing pages, read the results and keep improving.

  3. Three Rainbow ads for restaurant owners

    Design

    We design the display ads, motion graphics and videos, then set up and run the campaigns across the ad networks.

  4. Retargeting

    Retargeting brings back people who visited your site or showed interest but didn’t convert. These campaigns produce some of the cheapest conversions you can buy.

  5. A Crimson Tide Cruise Facebook ad on a laptop: Make Your Vacation Legendary

    Social Media Advertising

    Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat, Pinterest, LinkedIn: we help you pick the platforms that fit your business and find new ways to grow conversions on each.

Want to see how we would bring the right audiences to your site? Book a call.

Maximize ad returns

Understanding Pain Points and Creating Solutions

  • 677% returnOn Google Ads for Functional Finance
  • 900%+ ROIOn paid ads for Todd Snider
  • From $3,000 a monthCovers up to $20,000 in ad spend

Speak to Alex today

Most agencies build end-to-end funnels aimed at leads and revenue. The real buying journey doesn’t run in a straight line, and customers arrive better informed than ever. So we put the customer at the center: we find the audience segments that matter and speak to what the people in them need.

High-performing funnels run on good content made for each step of the journey. The right message at each point keeps people moving, all the way to becoming advocates.

We set the growth metrics that track your brand across teams, study your conversion funnels for new openings, and watch the dashboards so we can flag trends as they appear. We keep the data clean and work with your data team to credit each conversion to the touchpoints that earned it.

With that strategy and those resources in place, we can guide people along their path and position your brand as the authority.

By platform

One team across every ad platform

Each platform has its own buying logic. We run them as one plan with one budget and one report.

  1. Google Ads (PPC)

    Search, Shopping, Performance Max and YouTube. Keyword and audience strategy, bidding, landing pages and conversion tracking built to credit the right touchpoints.

  2. Meta ads

    Facebook and Instagram campaigns for lead generation and e-commerce: creative testing, audience structure and retargeting, with the pixel and conversions API set up correctly.

  3. LinkedIn ads

    For B2B and insurtech: sponsored content, thought-leadership ads and sponsored messages aimed at titles and companies, tied to CRM pipeline rather than clicks.

  4. YouTube and video

    Video campaigns planned around the creative, with the cuts and hooks made for the placement.

Maximize ad returns

Functional Finance

677% return on Google Ads: $24,951 in, $168,900 in attributed conversion value out.

The Todd Snider Shop: All My Songs album collectibles

“For a long time I was just making songs, playing shows, and hoping the rest would work itself out. Digital Star helps me with the business side of things. Now I feel good about how the music lives in the world. I’ve got my own studio, shop, and label, and a way to share the music with the people who want it. And I get to do it my way.”

Todd SniderIndependent Artist
Todd Snider

Read the story

Advertising questions

Ad management starts at $3,000 a month and covers up to $20,000 a month in ad spend, which you pay to the platforms directly. Ad setup and tracking is $3,000, one time. Every price is on our Pricing page.

No. You pay the ad platforms directly and approve every budget before it is spent. Our fee covers planning, running, and reporting on the campaigns.

Google Ads, Meta (Facebook and Instagram), LinkedIn and YouTube, plus display and retargeting across them. Spend is billed by the platforms; our fee covers planning, running and reporting.

Let’s talk about better results.

If you’re ready to grow your business, we’re ready to be your partner. Request a call with our CEO today.

Bobby Touran

★★★★★

“Digital Star is hands-on, creative and thoughtful at every step!”

Bobby Touran, CEO and Founder at Rainbow