We are Digital Star, an experience marketing firm.

We’ve made it our mission to be our client’s most valued partner by crafting online experiences that change perceptions and solve business challenges. It’s our sincere belief that we can help give you a creative edge to capture the attention of a new generation of online customers.
Alex Moura
CEO, Digital Star

Our approach
is in the name.

Aligning the Stars

Hi! Alex and Katherine Moura here. In 2012, we moved across the country to San Francisco, planned our wedding and launched our boutique digital agency. After 7 wonderful years in the Bay Area, we returned to our Carolina roots with our spunky dog Miles (15), and sons, Turner (2), and River (3 weeks). We love what we do—it’s who we are.

Defined Objectives

Alex is a true marketing rock star. He knows how to make your company’s following soar, all while being fun and staying true to brand. He’s an out-of-the-box thinker who knows how to create and execute a thorough digital strategy. With his help, Alex’s first client increased sales by a million dollars from organic search alone.

Accomplished Professionals

Katherine’s resume is stacked. Fifteen years into her career, she’s lead her team as Cheif Marketing Officer at multiple tech startups, managed marketing campaigns with multi-million dollar budgets, and grown traffic through content and social media. With a journalism degree, she has a true knack for copywriting.

Scale and Shift On Demand

Our goal is to provide you with a lean and focused approach so you have all the resources and marketing expertise you need, under one roof. With our skills combined, we’re ready to take your company to the next level. Now, let’s work together! Drop us an email to get started!


We know what it takes to stand out, and how to help you connect with the right audience. But above all else, we believe in one thing:

this isn’t about us, it’s about you.

Leadership

Alex Moura

Chief Executive Officer and Partner

Alex is Chief Executive Officer of Digital Star Marketing, with 13+ years of experience working in marketing and advertising. Equal parts left and right brain — deeply analytical and commercially driven, but a storyteller and community builder at heart. He’s worked across multiple B2B/B2C industries helping local businesses dominate, brands grow from dreams into market competitors, and music artists become household names.

Alex’s experience runs from athletics to retail services, distilleries, events, and touring musicians, including Alabama Football, Airstream, La Crosse Distilling Co., Bob Weir (Grateful Dead) and Live Nation. He’s passionate about building online experiences that customers love, and believes marketing is most effective as a conversation.

Twitter: @burnthday

Katherine Moura

President and Partner

Katherine heads up strategy and operations for Digital Star. Her role draws from diverse experiences, most recently at CoverHound and CyberPolicy where she rose through the ranks to her position as Chief Marketing Officer. Earlier in her career, she held in-house digital marketing positions at AcademixDirect and iContact, and on the agency side at ROI Revolution. At iContact, she managed $M/month digital campaigns and helped take revenue from $7M to $26.2M in one year.

During her startup career, she played a central role in brand development, lead successful product marketing launches for SMBs, and worked under stringent budgets to meet profitability goals in order to position companies for acquisition. She’s also managed nationally targeted radio and major sponsorships like the Golden State Warriors for both branding and direct response. Katherine is a highly organized, detail-oriented leader and has 15 years of marketing and communications experience.

Twitter: @katherineamoura

Let’s set up your free consultation.