Alex Moura is the co-founder and CEO of Digital Star Marketing. He has more than 17 years in digital marketing and has run more than 40 album campaigns, including a dozen for Todd Snider in one year. His work spans insurtech, SaaS, retail, food and beverage, sports and music. He plans the strategy and does the work himself: the creative, the ads, the websites, the email and the numbers.
Music
Alex has worked in music as an in-house marketing lead and as a consultant who runs the campaigns himself. His work covers album releases, tours, festivals, online stores, music videos and artwork, with AEG Presents, Live Nation, festivals and venues.
- Todd Snider: more than a decade of albums, tours and everything in between, including 24+ album releases, 20+ websites and Shopify stores, three albums in the Top 50, 118,000+ subscribers and over $1M in direct merch sales. He also produced Todd's Sunday streams from his studio in East Nashville. Read the Todd Snider story.
- Hard Working Americans: digital strategy and creative direction from 2013 through 2018, for the band with Todd Snider, Dave Schools and Duane Trucks. Read the Hard Working Americans story.
- The Band of Heathens, Hayes & The Heathens and KIMOCK: release and tour campaigns, websites and stores for The Band of Heathens and Hayes & The Heathens, and The Band of Heathens' Patreon.
- Widespread Panic: work on the band's Trondossa festival, and the live streams of Shut Up And Play, a pandemic series built around JoJo Hermann that raised money for Nuçi's Space.
His creative and brand work has been featured in Rolling Stone, People, Variety and Grammy.com.
How he got started
In 2007 Alex put the Widespread Panic Spread Sheet online, a fan-made version of the band's own working song list that he updated by hand after every show. After he moved to the Bay Area in 2012, a tweet got him invited to Bob Weir's TRI Studios in San Rafael, California. Dave Schools already knew the site and introduced him to Bob Weir as Widespread Panic's statistician.
At TRI he helped produce episodes of Weir Here and worked on records Dave Schools produced, including sessions with Steve Kimock and Jerry Joseph. The fan archive that grew out of the Spread Sheet is still running at Burnthday.com.
Beyond music
These days Alex works closely with founders, mostly after a Series A, leading go-to-market strategy and doing the work with a small, senior team. He has helped companies 10x lead volume, cut customer acquisition cost by more than 90% and go from MVP to a scalable go-to-market plan in under 90 days.
- Fractional CMO for the insurtech startups Rainbow and Functional Finance, with complete go-to-market plans.
- Universal Printing: designer, brand lead and builder of the website and HubSpot quote system for a print and fulfillment company serving pharma, life sciences and enterprise clients.
- Brands and events including Alabama Football, Airstream, Gundlach Bundschu Winery, Crimson Tide Cruise and La Crosse Distilling Co.
- HubSpot: one of its original Enterprise customers and now a longtime partner, building CRM and automation systems through every stage of the product.
What he writes about
Alex writes about the decisions behind his campaigns, with the real schedules and numbers:
- Album Release Marketing: A Guide From Real Campaigns
- How to Release Music Independently: A US Release Checklist
- HubSpot for insurance
Education and certifications
Alex studied economics and statistics and holds a degree in economics from the University of North Carolina Wilmington. He is a Certified Customer Acquisition Specialist and holds Google Ads certifications in Search, Display, Video, Creative and Analytics.
Find Alex
LinkedIn and Burnthday.com. To work with him, contact Digital Star.
