Built on excellence and driven by competitive greatness, The University of Alabama ranks among the nation’s elite when it comes to performance in the classroom and on the field. To help launch their new sports-themed fan vacation dubbed Crimson Tide Cruise, ASK4 Entertainment came to Digital Star to create a one-of-a-kind experience that gave vision and voice to how Alabama is helping football fans fulfill their dream vacations while extending the affinity of a legendary brand.
Where tradition meets innovation.
The University of Alabama Athletics Department hosts over 1.4 million spectators each academic year, including over 800,000 at Bryant-Denny Stadium — the top tourist attraction in the state. With one of the largest national fan bases in sports, Alabama is dedicated to competing at the highest levels, while enriching the lives of its nearly 22 million fans. From selling out the inaugural four day charter aboard Carnival Fantasy in 2019 to expanding its 2nd sailing to five nights at full capacity, Crimson Tide Cruise is recognized as the ultimate Crimson Tide vacation experience, bringing together legends of the game and thousands of fans for an unparalleled Roll Tide experience.