Brands we’ve partnered with:
Ads Where Buyers Ask Before They Decide
ChatGPT shows ads below its answers to people on its Free and Go plans. An ad there reaches someone in the middle of comparing options. We run ChatGPT ads the way we run Google and Meta: one clear conversion, tracking that holds up, and a budget you approve.
Here’s What We Can Help You With:
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Approval for insurance
Insurance is a restricted category. In the US, OpenAI approves financial advertisers, insurance included, case by case, and may ask for proof of licensure. We prepare the account and the ads for that review.
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Context hints, not keywords
ChatGPT ads match the conversation, not exact keywords. We write the context hints for each ad group around the questions your buyers ask, then set location, device and custom audiences.
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Conversion tracking
We set up the OpenAI pixel and the Conversions API, tied to the leads in your CRM, so campaigns can optimize to real conversions instead of clicks.
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Ads and landing pages
The headline, description and image for the ad, and a landing page that answers the question the person just asked.
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Reporting
Impressions, clicks, cost and conversions, reported next to Google, Meta and LinkedIn in one plan with one budget.
Want to know if your business can advertise in ChatGPT, and what a test would cost? Book a call.
Functional Finance
677% return on Google Ads: $24,951 in, $168,900 in attributed conversion value out.
ChatGPT ads questions
Yes, in the US, with approval. OpenAI’s ad policy lists insurance among the financial products it may allow from approved advertisers, case by case, and advertisers may be asked for proof of licensure. Financial services ads outside the US are generally not allowed.
Adults on ChatGPT’s Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts don’t see ads. The ad appears below ChatGPT’s answer.
You bid per click or per thousand impressions, with a minimum daily budget of $25, paid to OpenAI. Our ad management starts at $3,000 a month and covers up to $20,000 a month in ad spend. Ad setup and tracking is $3,000, one time. Every price is on our Pricing page.
An ad is paid and shows below the answer. Being named inside the answer is earned, through the pages and mentions ChatGPT reads. We do both: see how to get your insurance company recommended by ChatGPT.
With context hints: short descriptions of the conversations your ad fits. They guide where the ad can show but don’t guarantee it, so we test several per ad group and keep what converts.
