How La Crosse Distilling Co. grew Shopify revenue 473% with Digital Star
- +372%subscriber growth during our partnership
- 9xweb traffic during our partnership
- +473%Shopify revenue growth during our partnership
“We consider them a part of the family. Our customers are better off with them on our side, and so are we.”
Chad Staehly · Co-Owner at La Crosse Distilling Co.
In 2024, Lambeau Field made La Crosse Distilling Co.’s Fieldnotes Organic Vodka its house vodka, after two seasons of Green Bay Packers campaigns with Digital Star.
When a business grows from a dream into a real market competitor, its identity and branding are everything. We came alongside La Crosse Distilling Co. at a pivotal point in their planning stage and delivered a design direction and content strategy that expanded their web presence, and improved engagement while maintaining the integrity of the vision that drove its success from the beginning.
A farmer-forward distillery
Founded in 2018, La Crosse Distilling Co. is more than just a craft distillery.
It is pioneering the art of crafting spirits with a sustainable, local, farmer-forward method. La Crosse Distilling Co. serves handcrafted cocktails from its tasting room in downtown La Crosse and distributes spirits in regional markets while showcasing ethical agricultural practices and responsible land stewardship.
Our approach
La Crosse Distilling Co.’s primary focus was to design its website with marketing in mind, and an aesthetic that would be applied across its entire online presence. Collaborating with their internal stakeholders, we wove the brand’s mission statement into the narrative flow of the web experience, and created a content strategy that incentivizes exploration.
The design
La Crosse Distilling Co. wanted a design that embodied the uniqueness of their values. Our goal was to make sure information was conveyed in the best possible way to the user, but approached with an openness to explore ways in which a brand identity can bend and flex to occupy new space.
The photography
We carried this theme to photography to create a vibe that conveyed the brand’s farmer-forward energy through warm, natural tones, both fresh and vintage at once.
The Packers partnership
Our partnership with La Crosse Distilling Co. began with its launch in 2018 and carried on for years. We built the digital side of the brand alongside the team, from the website and Shopify store to email, social, and paid media. Over that time, subscribers grew 372%, web traffic grew 9x, and Shopify revenue grew 473%.
La Crosse Distilling Co. knew sponsoring an NFL team in the heart of its core markets would be a bold move, planting its flag into the field as a leading brand in Wisconsin. We led the full digital strategy for two seasons. The first built a four-week holiday sweepstakes around the partnership, with weekly prizes that brought fans back to re-enter all season. We ran ads on the Packers’ social accounts, Packers.com and the USA Today Network, and made videos for Fieldnotes Organic Vodka, including “2 Bros Go 2 Lambeau” and the viral “daats a smoooth vahdka,” which passed 800,000 organic views on TikTok. The second season drew 25,300 entrants and added 16,300 email subscribers.
From taste tests at Lambeau to fans chilling its bottles in the snow, La Crosse made its mark. After the two campaigns, Fieldnotes Organic Vodka became the house vodka of Lambeau Field in 2024.
- 1.65Mpeople reached in the first Packers season
- +1,638%store locator views, month over month
- +21%estimated brand lift
The outcomes
A better brand without compromise. We enhanced the impact of their brand with bold images and tones that capture a sense of place. These enhancements complemented their brand voice and expanded audience appeal.
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