We are Digital Star, an experience marketing firm.
Alex Moura
CEO, Digital Star
Our approach
is in the name.
Aligning the Stars
Hi! Alex and Katherine Moura here. In 2012, we moved across the country to San Francisco, planned our wedding and launched our boutique digital agency. After 7 wonderful years in the Bay Area, we returned to our Carolina roots with our spunky dog Miles (15), and sons, Turner (2), and River (3 weeks). We love what we do—it’s who we are.
Defined Objectives
Alex is a true marketing rock star. He knows how to make your company’s following soar, all while being fun and staying true to brand. He’s an out-of-the-box thinker who knows how to create and execute a thorough digital strategy. With his help, Alex’s first client increased sales by a million dollars from organic search alone.
Accomplished Professionals
Katherine’s resume is stacked. Fifteen years into her career, she’s led her team as Chief Marketing Officer at multiple tech startups, managed marketing campaigns with multi-million dollar budgets, and grown traffic through content and social media. With a journalism degree, she has a true knack for copywriting.
Scale and Shift On Demand
Our goal is to provide you with a lean and focused approach so you have all the resources and marketing expertise you need, under one roof. With our skills combined, we’re ready to take your company to the next level. Now, let’s work together! Drop us an email to get started!
We know what it takes to stand out, and how to help you connect with the right audience. But above all else, we believe in one thing:
this isn’t about us, it’s about you.
Leadership
Katherine Moura
Co-Founder and Partner
Katherine heads up strategy and operations for Digital Star. She brings diverse experiences, currently serving as Chief Brand & Communications Officer at K2 Insurance Services, and Chief Marketing Officer at K2 Cyber. Previously, she was Chief Marketing Officer at CoverHound and CyberPolicy (acquired by Brown & Brown), and held in-house digital marketing roles at AcademixDirect and iContact. She also worked on the agency side at ROI Revolution. At iContact, she managed million-dollar monthly digital campaigns, boosting revenue from $7M to $26.2M in one year.
Throughout her career, Katherine has been central to brand development, led successful product marketing launches for SMBs, and managed stringent budgets to achieve profitability goals and position companies for acquisition. She’s also managed nationally targeted radio campaigns and major sponsorships like the Golden State Warriors for branding and direct response. Katherine is a highly organized, detail-oriented leader with 20 years of marketing experience.
Twitter: @katherineamoura
LinkedIn: katherine-moura
Alex Moura
Co-Founder and Partner
Alex Moura is the Chief Executive Officer of Digital Star Marketing, bringing 16+ years of digital marketing expertise. Equal parts left and right brain—deeply analytical and commercially driven, yet a storyteller and community builder at heart—Alex has a proven track record of transforming local businesses into market leaders, nurturing brands from inception to prominence, and elevating artists to household names.
His expertise spans diverse industries, including athletics, retail services, events, and touring musicians. Notable collaborations include Alabama Football, Airstream, Bob Weir (Grateful Dead), and Live Nation. Alex is passionate about creating online experiences that resonate with customers and views marketing as a dynamic conversation. He also excels in consulting and brand development for venture firms, software, and tech companies, utilizing his broad skill set to drive scalable growth and innovation in these fields.
Twitter: @burnthday
LinkedIn: alexander-moura
Case Studies
Let’s set up your free consultation.
Fill out the form to speak with our CEO about accelerating your marketing without growing your headcount.
“Digital Star is hands-on, creative and thoughtful at every step!”
Bobby Touran, CEO and Founder at Rainbow