Full Service Web Design Agency for Musicians
Music is all about connecting with audiences and telling stories, right? Digital Star Marketing applies the same approach to building websites for musicians.
Music fans are extremely social and you should be interacting with your base in a unique and authentic way. And today, a musician’s website should do more than showcase music and tour dates. It should spark interest and leverage engagement to organically bring your music to life, increase tickets sales and promote your music and merchandise.
We also understand that you may not need a fully custom build. We design and build websites for musicians in Webflow and WordPress, with experience across Wix, Bandzoogle, Squarespace, and more. We’ll guide the right approach so your site lasts beyond your next release.
Dreamed of building your own digital store? We’re certified E-commerce experts and build branded shops for bands on Shopify. Or, we can help you sell directly to fans with a fully customized storefront on your website.
To get the most from your site, you need to build your fanbase with news, audio and video. Grow your email list, earn more with automation, craft killer splash pages, own a digital storefront, and much more.
There’s virtually nothing you can’t achieve with Digital Star Marketing.
Even better, never waste valuable time worrying about updating your tour dates or adding new social content, and forget hosting, maintenance and security updates.
Focus on your music more, and your technology less.
Ready to discuss your new site? Schedule a call today with our CEO, Alex Moura.
Case Study: Rock supergroup supercharges growth with web design & marketing
Promote Your Music and Website Online
Successful musicians know it’s ridiculous to build a website without marketing in mind from the beginning. They know sites without the right marketing tools fail to build fanbases.
Thus, the popularity of websites highly-focused to promote music online. See, websites with the right tools and design convert dramatically better, increasing email sign-ups, downloads, and sales…
But what makes a Digital Star Marketing website so powerful?
Modern Music Websites: Built with modern technology so you can confidently rebrand without rebuilding for future tours and releases.
Brand & Visual Direction: Hands-on creative guidance to align your website with your album art and elevate your music, photography, video, and web copy.
Responsive Design: Looks great and works properly across desktop, tablet, and mobile devices.
Social Integration: Keeps fans engaged with up-to-date photos, videos, and news pulled directly from your active social channels.
Tour Date Management: Syncs tour dates automatically with Bandsintown, Seated, or ticketing platforms, with support for fast updates and full tour imports via CSV files.
Landing Page Design: Promotes new releases, merch drops, and special offers with focused splash pages designed to convert.
Search Engine Optimization (SEO): Helps fans find you through search engines and guides them toward the action that matters most—listening, signing up, or buying.
LLM Optimization: Structures your site content so artists, releases, tour dates, and merch are understood and surfaced correctly by AI tools like ChatGPT, Perplexity, and other large language models.
Email Marketing Integration: Connects directly with any platform like Mailchimp, Klaviyo Kit, MailerLite, Beehiiv or HubSpot to capture sign-ups with embedded forms that are easy to manage and hard to miss.
Music Smart Links: Includes custom all-retail smart links that route fans to streaming services, digital downloads, and physical merch from one page without paying subscription fees to third-party tools.
Link In Bio Tools: Customizable link in bio tool to share your most important links and measure clicks, streams, and site visits in one place.
Direct-to-Fan Music Downloads: Sell high-quality WAV or MP3 files directly from your site with full control over pricing, fan data, and delivery without marketplace commissions.
Electronic Press Kits (EPKs): Centralized press pages with bio, photos, music, video, routing highlights, and contact info that’s built for promoters, venues, and media.
Cookies, Tags, and Pixels: Installs tracking for Google Analytics, Meta, TikTok, Shopify, and other platforms so you can measure performance and run remarketing campaigns.
Merch Store Setup: Custom online music shop to sell music, merch, accessories, and exclusive fan-club merch drops that live on your website and support direct-to-fan sales.
Social & Marketplace Commerce: Makes merch available across Facebook, Instagram, TikTok, YouTube, and Google Shopping so fans can buy your music everywhere.
Merch Fulfillment Options: Support in-house merch fulfillment, drop shipping, or third-party distributors depending on how your team operates.
Long-Term Value: Flexible pricing based on scope and platform so your site supports growth without constant rebuilds.
Let’s connect to find out if we can help you build a website that generates more business for you. We only work with clients we know we can help substantially.
Award-Winning & Certified Music Marketing Experts
- Digital Marketer Certified Customer Acquisition Specialists
- Certified Google Partner for Google Ads, Video, Search, and Analytics
- ManyChat Agency Partner with SMS, email and chatbot expertise
- Top ranked site on Google for "website designers for musicians"
- Award-winning designs on Shopify, WordPress, Webflow and more
- As featured in People Magazine, Rolling Stone, Grammy.com, and Variety
The Musician’s Guide to Building a Website
Ready to learn everything you need to know to build a site that grows your streaming numbers, subscribers, and fanbase?
Just like recording a new album, the better you are at defining your vision at the beginning, the more successful your efforts will be!
Whether you’re working with an agency like Digital Star or doing it yourself, this guide can help make your website a massive success — not a flop.
So you need a new site… but what do you know about design and marketing?
Regardless of why you want a new web design plan, it’s a big deal, and it plays a huge role in your image so you must get it right.
In fact, 50% of consumers think your website is crucial to your overall brand. It says a lot about how seriously you take your craft. And to potential fans, the first visit to a musician’s website can be make-or-break.
When you have a poorly designed site (and let’s face it, most do), it can frustrate visitors and cause them to leave immediately. It can damage your credibility as an artist.
Whereas a strong website can be your money-making machine that propels your career. It will boost ticket and merch sales, help build trust, and ultimately grow your fanbase. That’s what matters to you, right?!
When is it time for a music artist to get a new website?
With new albums coming out about every 18 months, singles dropping left and right, and the average lifespan of a website only about 2 years, it can be hard to keep up with design trends, technology and marketing.
To stay fresh and ensure your site matches the vibe of your latest music release, you need to determine what works best for you, including:
• How often you release singles and go on tour
• How often your goals change
• The performance of your website
• How long your site stays functional
• How much budget you have for design
• Industry change — for example, are you using smart links and do you have a link in your bio?
• If you take pride in your website
Your website is where potential fans go when they’re looking for answers about who you are and your music, and where superfans sign up for updates, grab tickets, listen to new songs and shop for merchandise.
Your website is the home of your music. Are you welcoming both groups with open arms and leading them to take action?
You may spend more time building your design plan than you will on the design itself. If you’re wondering what should go into your website strategy, start here.
How to Design a Killer Music Website
1. Review your site analytics and page load times.
2. Set your goals.
3. Define your brand and create a style guide.
4. Write messaging that leads to action.
5. Write your page titles and descriptions for search engine optimization.
6. Create your smart links and build your link in bio.
7. Rewrite your bio.
8. Take new professional photos.
9. Take inventory of your music and videos.
10. Determine how to build your newsletter subscribers.
11. Analyze your favorite artist websites.
12. Choose the right website platform.
13. Build an online store to sell your music and merchandise.
14. Install marketing pixels so you can bring visitors back to your site and track album & merch sales.
15. Develop your promotional plan for driving traffic to your shiny new website!
Get Started on Your Music Website Design Today
Whew! Now you’re ready to design, build, optimize, launch, and analyze your new website and get your music online. It can feel overwhelming. If you’re looking for help, contact us and we’ll help make a site that attracts more consumers, wows more visitors, and converts more customers!
Digital Star’s web designers can bring your music online quickly and make it look as great as it sounds. Work with a professional to save time and get it done now. Click the button below to schedule a free chat and let’s see if we should work together.
Our client reached #1 on the iTunes rock chart and added 500,000 monthly Spotify listeners after three months with Digital Star.
What would it mean if you charted #1? Let’s talk.
Design Portfolio
“Digital Star is better than any other web designers we’ve worked with. For over 12 years, they’ve elevated the music marketing for all of the artists we manage in every way imaginable.”
BURT STEIN, PRESIDENT OF GOLD MOUNTAIN ENTERTAINMENT
FAQ
Who is Digital Star for?
Digital Star works with recording artists, managers, and independent teams who need a modern website that supports touring, releases, and a long catalog. If you want a site that looks high end, stays easy to manage, and can shift focus between tour cycles and album campaigns without constant rebuilds, we are a strong fit.
Do you work with artists directly or with management?
Both. Most projects run best when we partner with management and loop in the artist for creative approvals. We are comfortable coordinating with agents, promoters, publicists, label partners, and venue teams when needed so the site supports real world touring and release workflows.
What is your background in the music industry?
Digital Star was founded in San Francisco in 2014. We support artist teams in a consulting and design capacity across websites, release planning, tour promotion, and ongoing updates. We have worked closely with household names including Bob Weir, Widespread Panic, Steve Kimock, and Todd Snider, along with many teams operating in that touring ecosystem.
What does a great artist website do today?
A great artist website makes it easy for fans to take action and it makes it easy for your team to keep the site current. That usually means tour, album, video, and merch are structured so nothing competes for attention. The homepage leads with the priority right now, and it can shift to the next priority without a rebuild.
How do you handle tour dates?
We typically recommend Seated so tour dates stay in sync and updates happen in one place. This keeps things simple for management and avoids maintaining a custom database. If you already use another provider, we can usually support it as long as the feed is reliable.
What platforms do you build on?
Most artist sites are built on Webflow or Shopify. Shopify is best when merch is a priority and you want a strong store foundation. Webflow is best when the site needs a more editorial feel and flexible layout control. If you already have a platform that is working and your team likes it, we can often redesign on it rather than forcing a migration.
Can you handle large discographies and video libraries?
Yes. We build discography and video sections so they remain easy to browse and easy to maintain over time. The goal is a structure that scales, supports search, and keeps navigation clean even as the catalog grows.
Will our team need a developer for updates?
No. We structure the CMS so your team can handle day to day updates like news, embeds, merch drops, homepage swaps, and visual refreshes without developer support. If you want help for bigger updates, we can support on an as needed basis.
Who will we work with?
You work directly with our CEO, Alex Moura. That means no handoffs, no account manager layer, and faster decisions. For specialized needs like custom illustration or advanced animation, we can bring in trusted partners while keeping one point of accountability.
How long does a typical build take?
Most builds take 2 to 6 weeks depending on content readiness, approvals, and catalog complexity. If you have a hard tour deadline, we can phase the launch so the homepage and tour flow go live first, then expand into discography, video, and deeper content.
Do we keep ownership of the website and accounts?
Yes. You own the domain, the website, and the accounts it lives in. We build inside your Webflow, Shopify, or other platform accounts so you are never locked in. Analytics and pixels are set up in your accounts as well.
How do you price musician websites?
Pricing is scoped as a fixed fee based on content and complexity. Packages can start at $1,729 for smaller builds. Larger sites with deep catalogs, video libraries, custom layouts, and integrated merch are quoted after a quick review. If you want ongoing support or promotion, that is scoped separately so expectations stay clear.
Can you help with album promotion and tour marketing too?
Yes. We work with management teams on album and tour promotion on a project basis, from release landing pages and creative direction to tracking and paid media when needed. This is flexible and designed to match your cycle, not force a long retainer.
How do we get started?
Send your current site, your tour workflow, your release timing, your brand assets, and who will manage updates. We will recommend the right platform, confirm scope, and share a short plan with timeline and fixed fee. If it is a fit, we start quickly and keep communication direct.
Let’s set up your free consultation.
Fill out the form to speak with our CEO about launching your new website.
“They helped me grow my online presence and skyrocket sales.”
Todd Snider, Folk Artist