Rainbow has redefined restaurant insurance, setting a new standard for how agents engage with clients in this specialized market. By enabling agents to provide tailored, flexible coverage and positioning them as thought leaders in restaurant insurance, Rainbow has become a trusted partner for both agents and restaurant owners. Through Digital Star’s comprehensive support, Rainbow has not only achieved rapid national expansion but also exceeded industry expectations, establishing itself as a leader in restaurant insurance. Our strategic partnership resulted in key milestones, including a CAC of $88, securing 4,000 new agents in under a year, and a $12 million funding round led by top investors like Caffeinated Capital, Altai Ventures, and Arch Capital Group Ltd. Through this journey, Rainbow has created a new benchmark in agent partnership and industry impact, proving that specialized, data-driven solutions can transform an entire industry.
Rainbow
INSURANCE 100% BUILT FOR RESTAURANTS
Rainbow entered a crowded market with a bold vision: to create a flexible, pay-as-you-go insurance solution tailored to the unique needs of the food service industry. But to successfully launch and scale this first-of-its-kind program, they needed more than a typical marketing boost—they needed a strategic partner to design and execute a focused Go-To-Market Strategy. Turning to Digital Star, Rainbow found a partner to drive agent engagement, build brand credibility, and position their offering as the leading choice for restaurant insurance.
Building a foundation for success.
Rainbow’s Pay-As-You-Go policies are redefining restaurant insurance, setting a new benchmark for flexible, restaurant-centered coverage that meets the unique demands of the food service industry. In just a year, they’ve built a network of over 4,000 agents and expanded to twenty states, offering a dynamic, sales-based premium model that stands apart in the market. With this rapid growth, the company is on track to meet its ambitious multi-hundred-million-dollar premium goal, establishing itself as the leading insurance partner for restaurant-focused agents and owners alike.
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WHAT WE DID
Primary Research
Strategic Marketing Plan
Customer Acquisition Strategy
Content Marketing & Influencer Activation
HubSpot Implementation
Email Marketing & Automation
Landing Page Development
Conversion Rate Optimization
Paid Media Management
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Getting agents appointed through strategic marketing.
Attracting and retaining agents was crucial for Rainbow’s success. Our team crafted a targeted strategy that positioned Rainbow as an invaluable partner to agents serving restaurant clients. We developed content that addressed the specific needs of agents, automated follow-up sequences, and provided resources that empowered agents to deepen client relationships. Rainbow’s agent-centric approach—supported by Digital Star’s strategic direction—made it possible to scale the network rapidly without increasing headcount. By building a brand that agents could trust, Rainbow became the go-to solution in a market where options were increasingly limited.
Our Approach
To build a sustainable, agent-first model, we began with in-depth market and competitive research, studying the unique needs of restaurant-focused agents and the gaps left by other providers. Working closely with Rainbow’s key stakeholders, we developed a holistic Go-To-Market strategy that integrated consulting, research, and full-service marketing support. Weekly meetings and ongoing collaboration ensured that every aspect of Rainbow’s journey was strategically aligned and executed with precision. From CRM implementation and personalized automations to targeted content and follow-ups, our approach was hands-on, guiding Rainbow’s team at every step.
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A new market leader.
Rainbow’s ambitious mission was to transform restaurant insurance by creating a product that empowers agents to become trusted advisors, all while offering restaurant owners the flexibility and support they need. Our strategy incorporated competitive analysis and deep industry insight, positioning Rainbow as a true partner to agents in an underserved market. Digital Star crafted messaging that resonated with agents and restaurant owners alike, emphasizing the brand’s commitment to reliability, innovation, and support. Rainbow’s rapid success and widespread industry recognition—from major press coverage in publications like The Insurer, Carrier Management, and Yahoo! Finance to agent endorsements—solidified its reputation as a market leader in record time.
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A modern insurance option agents love.
Today’s agents need a seamless, digital-first experience that aligns with their fast-paced work environments. We crafted Rainbow’s strategy to cut through the noise with a mobile-first, omnichannel approach, ensuring each engagement was intentional and relevant. Every piece of content, from blog posts to automations, was designed to engage agents, establish trust, and highlight the value of Rainbow’s offerings. With the Pay-As-You-Go BOP and Rainbow Rewards incentives, agents had the tools they needed to differentiate themselves and offer a unique solution to their clients, setting Rainbow apart in the competitive landscape.
